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Marketing Manager

Company: True North Equipment
Location: Grand Forks
Posted on: September 8, 2019

Job Description:

We are looking for that creative and innovative leader to engage a talented True North Equipment Marketing team that builds on the True North vision and mission, while continuing to develop our presence in the large region we serve. All of this while producing exceptional levels of customer awareness and satisfaction. Defines initiatives with a leadership support team to compliment True North Equipment as an industry leader. This position will be located in Grand Forks, ND. Responsibilities:o  Defines and develops a commonsense marketing vision and plan for True North Equipmento  Provides strategic marketing guidance, and develops a strong marketing support strategyo  Engages in strategy sessions with the marketing team to ensure the team is forward thinking, customer focused and creates a strong team environment o  Leads and further enhances the True North Equipment brand strategy with support from the marketing and leadership team  o  Provides vision to the development and implementation of a Merchandising and Display strategyo  Ability to demonstrate a strong social media and community involvement presence in our large AOR (Area of Responsibility)o  Executes all public relations and public relations strategy for True North Equipmento  Monitors market and consumer trends and allows a nibble path to adjust to changeo  May utilize customer insight technologies to gain deeper customer understanding o  Gains a deep understanding of the customer experience process and engages a strong and proactive marketing support approacho  Defines and manage advertise budget; develop monthly, quarterly, and annual advertising activities (e.g. TV, radio, newspaper, internet, social media, etc.) o  Manages recruiting, staffing and employee development activities for employees reporting to this position Experience, Expectation, Education, Skills and Knowledge:o  Graphic design experience preferredo  Familiar with John Deere and competitive products o  Ability to be a team player, to lead, engage and inspire others o  Demonstrated exceptional written and verbal communicationso  Proven ability to communicate effectively one-on-one and in team settings o  Demonstrated knowledge to identify and leverage customer tendencies, unmet needs, product differentiators and be able to build successful strategies o  Proven ability to analyze and interpret internal and external marketing datao  Familiar with statistical analytic applications and market research practices preferredo  Proven ability to be creative and innovative preferred o  Bachelor’s Degree in marketing or equivalent experience Pay and Benefits:o $55,000-$75,000 annually, based on years of marketing experienceo Full time with benefits: Medical, Dental, Vision, 401k, Life, Short- and Long-Term Disability, PTO, company provided uniforms, and more True North Equipment is an Equal Opportunity Employer

Keywords: True North Equipment, Grand Forks , Marketing Manager, Other , Grand Forks, North Dakota

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