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Marketing Manager

Company: True North Equipment
Location: Grand Forks
Posted on: October 7, 2019

Job Description:

We are looking for that creative and innovative leader to engage a talented True North Equipment Marketing team that builds on the True North vision and mission, while continuing to develop our presence in the large region we serve.--All of this while producing exceptional levels of customer awareness and satisfaction. Defines initiatives with a leadership support team to compliment True North Equipment as an industry leader. This position will be located in Grand Forks, ND.--Responsibilities:o----Defines and develops a commonsense marketing vision and plan for True North Equipmento----Provides strategic marketing guidance, and develops a strong marketing support strategyo----Engages in strategy sessions with the marketing team to ensure the team is forward thinking, customer focused and creates a strong team environment o----Leads and further enhances the True North Equipment brand strategy with support from the marketing and leadership team --o----Provides vision to the development and implementation of a Merchandising and Display strategyo----Ability to demonstrate a strong social media and community involvement presence in our large AOR (Area of Responsibility)o----Executes all public relations and public relations strategy for True North Equipmento----Monitors market and consumer trends and allows a nibble path to adjust to changeo----May utilize customer insight technologies to gain deeper customer understanding o----Gains a deep understanding of the customer experience process and engages a strong and proactive marketing support approacho----Defines and manage advertise budget; develop monthly, quarterly, and annual advertising activities (e.g. TV, radio, newspaper, internet, social media, etc.) o----Manages recruiting, staffing and employee development activities for employees reporting to this positionExperience, Expectation, Education, Skills and Knowledge:o----Graphic design experience preferredo----Familiar with John Deere and competitive products o----Ability to be a team player, to lead, engage and inspire others o----Demonstrated exceptional written and verbal communicationso----Proven ability to communicate effectively one-on-one and in team settings o----Demonstrated knowledge to identify and leverage customer tendencies, unmet needs, product differentiators and be able to build successful strategies o----Proven ability to analyze and interpret internal and external marketing datao----Familiar with statistical analytic applications and market research practices preferredo----Proven ability to be creative and innovative preferred o----Bachelor's Degree in marketing or equivalent experiencePay and Benefits:o--$55,000-$75,000 annually, based on years of marketing experienceo--Full time with benefits: Medical, Dental, Vision, 401k, Life, Short- and Long-Term Disability, PTO, company provided uniforms, and moreTrue North Equipment is an Equal Opportunity Employer

Keywords: True North Equipment, Grand Forks , Marketing Manager, Executive , Grand Forks, North Dakota

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